ISCG partnered with Kia of Lansing to create a modern, welcoming dealership environment that reflects Kia’s evolving brand identity and commitment to a more personalized customer experience. As part of Kia’s dealership image and compliance program, the project required adherence to established design guidelines, including the use of Haworth and its affiliated brands’ approved furniture solutions.
The dealership needed a fresh approach to the traditional automotive sales environment, shifting away from enclosed sales offices toward a more open, collaborative, and boutique-inspired atmosphere. The space needed to encourage natural interactions between customers and sales representatives while promoting transparency, comfort, and a personalized buying experience. Furniture selections also needed to align with Kia’s established brand standards while supporting the daily needs of employees and customers.
Key Haworth furniture solutions include:
By combining Kia’s established design standards with Haworth’s versatile furniture portfolio, ISCG delivered a cohesive, contemporary dealership environment that prioritizes connection, comfort, and an elevated customer experience.
Photography: RedbyMorgan
